Inside West Coast Customs

With the launch of the new Virgin Gaming site premiering at E3, Sir Richard Branson teams up with West Coast Customs to transform an armored vehicle into a luxurious gamers lounge.

A Hummer is known for it's superior off road performance, but after West Coast Customs is done with it, this Hummer will be known as the ultimate PC gamers vehicle at Comic Con.

Jeff "Ox" Kargola turns out insane tricks on his motorbike, but now West Coast Customs will trick out his truck as they race to the finish line just in time for the Baja 1000.

Looking good and doing it in style is what West Coast Customs and Spy Optics are known for, now Ryan and his team turn an RV fit for a grandma into a VIP lounge fit for pro snowboarder Louie Vito.

Jonathan Davis, lead singer of Korn has been mashing up music for years with his NuMetal style, now West Coast Customs is given the challenge to mix things up with a 69 Camaro body on top of a 2008 GTO.

Two world wide brands Hewlett Packard and West Coast Customs collaborate to turn an ordinary Denali into a mobile multimedia platform with all the latest HP technology.

This tired RV is not the only thing to transform into a smoothie making machine, Ryan gets inspired by the build and restarts his healthy living and shares it with others.

West Coast Customs steps into the future by transforming and Audi R8 into a Tron inspired super car to be unveiled at CES.

The team decks out a sizzlin' hot-dog cart and surprises a heroic food vendor who stood watch outside the Discovery Channel headquarters during a life threatening hostage crisis.

"Take the T-tops out" and that is exactly what Ryan and the crew do when they team up with Rascal Flatts for the release of their single "Red Camaro"