

Air Date
October 12, 2024
Episodes
12 episodes
A Virtuous Business
Season 1
Overview
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Episodes

1. Episode 1
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.

2. Episode 2
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.

3. Episode 3
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.

4. Episode 4
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.

5. Episode 5
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.

6. Episode 6
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.

7. Episode 7
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.

8. Episode 8
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.

9. Episode 9
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.

10. Episode 10
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.

11. Episode 11
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.

12. Episode 12
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.

Kim So-yeon
Han Jeong-suk

Yeon Woo-jin
Kim Do-hyeon

Kim Sung-ryung
Oh Geum-hui

Kim Sun-young
Seo Yeong-bok

Lee Se-hee
Lee Ju-ri

Kim Won-hae
Choi Won-bong

Kim Jeong-jin
Eom Dae-geun

Choi Jae-rim
Kwon Seong-su

Kang Ae-sim
Lee Bok-soon

Lim Cheol-soo
Park Jong-seon

Jung Young-ju
Heo Yeong-ja

Jeon Su-ji
Eom Seo-yeon

Kim Jung-pal
Chairman Eom

Seo Hyun-chul
Seo Hyun-sik

Jung Soon-won
Na Seong-jae

Hong Ji-hee
Seong Mi-hwa

Shim Wan-jun
Park In-tae

Jeong Min-jun
Jang Dong-u

Park Ock-chool
Park Ok-ja

Park Ji-a
Butcher