Time of Essence

At the dawn of the '70s, as Black women yearn for representation in media and politics, Essence magazine is born. During this turbulent era, while there are wars on the outside for the soul of America, there are also battles taking place within Essence.

In the 1980s, Black women are thriving both personally and professionally, yet President Reagan's "welfare queen" stereotype poisons America's perception. Essence works tirelessly to portray Black women accurately while also dealing with internal turmoil.

In the 1990s, Essence subscribership is soaring, and the team fearlessly embraces hard-hitting stories about the power of Black women. But with this success comes competition, and Essence misses the mark on a cultural movement they didn't see coming.

In the early 2000s, Black women are driving culture, but is their magazine losing its way? A takeover by the predominantly white-led media giant Time Inc. alters the DNA of the magazine, alienating some of the demographic Essence was created to empower.

In the 2010s, Essence is a household name but is buried in a vast library of Time Inc. publications. Change is on the horizon when Essence is brought back into Black ownership, but external challenges and internal issues test the company's resilience.